About Us

Soft Blue was founded by Michael C. Beulah in 1993, as an applied technology company developing software architecture for Fortune 100 Companies. After successfully contributing to the commercial development of software products for these establishments Michael decided to focus the firm’s efforts to independently develop educational and entertainment programs.

Soft Blue has focused its resources to the development of education software products and geared it towards the general education market and at- risk populations (culturally, financially and educationally.)

The company’s mission is to enhance the educational and developmental experience of school age children using diverse images in urban culture that tie into key disciplines in education curriculum.

Soft Blue and its partners devote time and energy to provide responsible parents and progressive education organizations with software products that increase the interest for learning while building self-esteem and critical thinking skills in today’s children.

Soft Blue areas of planned product development include the introduction of local, national and international peoples in their habitats and environments as well as, curriculum enhancement in the areas of Math, Social Studies, Science, and Language Arts.

Soft Blue's technological focus is intelligent "Smart-Logic" a proprietary software platform developed by Soft Blue to create individualized learning-paced systems.

Soft Blue's Founder and President, Michael Beulah, is a graduate of Carnegie-Mellon and Drexel Universities. Michael majored in mathematics, economics and computer science and graduated in the top ten percent nationally in mathematical concepts. He has spent more than 15 years developing software for Fortune 100 companies (from Defense to Pharmaceuticals).

After many years of implementing the product ideas of others, Mr. Beulah decided to bring his expertise to projects for which he has a vested interest. The first fruits of this change of focus are manifest in Soft Blue's flag ship product "Pop-Pop Math."